Web site design & Search Engine Optimisation

Web Design - Planning ahead

Thinking about having a go a building a new web site yourself?

Having a successful online presence involves more than creating a website. There are a number of elements which you need to consider for your new site. You need to define your target audience before you start building your web site.

The website design, style, body text and meta tag content must all be considered with your target audience in mind. Carefully think about the look, function and navigation of the website taking into consideration the following web design points:

• Make sure that all of the pages on your web site are clean and concise.
• Use only web page text which is totally relevant and meaningful to that specific web page. Web Navigation should be consistent and intuitive throughout the whole site.
• It is good web design practice to be a maximum of three click away from any web page in your site.
• You need to convince people to use the services/products on your web site rather than competitors.
• Your site must look professional, it's easy to see when a site has been done on the cheap.
• When writing your web page text, concentrate on your strengths and unique business qualities.
• Don't overload pages with images & graphics, especially irrelevant ones.
• In Professional sites, less is often more!
• Flash is not recommended for commercial sites. If you really want to use it, try to keep the file size to a minimum.
• Using Flash as or JavaScript for navigation on your site can stop search engine bots from being able to spider your site for page links. There are techniques available to fix this problem.

 SEO Search Engine Optimisation Services

SEO - Search Engine Optimisation Gone are the days when you simply placed your web site description in your Keywords and Description Meta Tags then submitted to the Search Engines. Due to the abuse of that system, mainly by people placing popular keywords, which had nothing to do with their actual site's content, into the Meta Tags, Search Engines are now using forever changing techniques for indexing and ranking sites in their databases. Search Engines now use varying combinations of on-site and off-site factors in their indexing and ranking systems when calculating the relevance of a specific web page. These factors include titles, keywords/phrases, page descriptions, alt tags, internal and external page links, domain names, file names, body text, keyword density etc. Search engine optimisation is a time consuming, but an extremely important part of any web page marketing strategy. No matter how good or fast loading your web site is, your website will never be found unless you submit your site to the main Internet Search Engines and Directories. You must optimise your web pages to stand any chance of getting a high SERPS (Search Engine Results Pages) ranking. Titles, Meta tags, Alt tags, body text, links, keyword prominence etc. have to be highly optimised for the success of your site. Make sure that your pages are W3C Valid before submitting to the Search Engines. External Links pointing to your web site are one of the most important elements to get ranked highly in SERPS (Search Engine Results Pages). Major Search Engine List: 1. Yahoo - 2. Google - 3. MSN - 4. AOL - 5. Altavista 6. Lycos - 7. Go Network - 8. Excite - 9. Goto - 10. Netscape Source: Statmarket

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